SWOT analysis is acronym for Strength , Weakness ,
Opportunities and Threats. Generally
good companies do the SWOT analysis before launching a new product or service
in the market. It is a very useful
exercise.
But SWOT analysis is not limited to product or service
only. It is also applicable to an individual
also.
The Four parameters of SWOT can easily guide you to start
your career or can help you in the advancement of your career ladder.
How?
Take a paper and pen.
Write down your strength- In which area you are good or have
the command. It might be you are good listener, good orator, you can be good in organizing the things, you
have no hesitation in taking the initiative, you are good in convincing the people,
you can be good in communication etc.
These all are your personal traits which make your aura.
Then comes the Weakness.
Judge yourself honestly. You cannot
be master in everything. Weakness is not
a liability , but it the area of improvements which actually stops you in many
instances. Weakness can be – you are not
a good listener , you lose your tamper easily , you can be disorganized , you
do not feel comfortable to address the audience , you afraid from taking the
new challenges, not interested in learning new things , not good in presenting
the things in spite of having the full knowledge etc.
The Strength and Weakness are the internal traits or assets
of a person.
Opportunities and Threats are in second category – External factors
which influence you while deciding your career or advancement.
Opportunities : wherever you are today , because of your
strength and weakness. But if you want
to scale the heights of success , you have to sense or smell the areas of opportunities
which is lies in your area. Sense them ,
and if you have a hawk eye, you can easily identify these opportunities and cash
them in right time.
Threats : Identify
the areas which are threats for you. It might
be possible that some degree or training is stopping you in the path of
advancement of your career. Some skills
which are essential but you have no knowledge about them. This also can be one threat - the area chosen by you have very limited and not have a long term future etc.
Do your introspection and prepare your SWOT. Start working to improve your weakness and
threats.